It can’t be reiterated enough that data privacy is precious commodity. In Singapore, laws have been put in place to ensure that no entity or organisation is left in the dark when it comes to stringent guidelines on data privacy.
The same respect to privacy should be observed even in the context of sending emails to multiple recipients. Of course, in cases when the recipients already know each other, or they are all part of the same project, then getting them lumped together in the same thread with their identities visible shouldn’t cause issues.
There are instances, however, when you don’t want to show the addresses to your recipients. A good rule of thumb is to understand the governing privacy and confidentiality standards. With these rules in mind, we’re ready to examine the workarounds on how to send mass email without showing email addresses.
Also Read: PDPA For Companies: Compliance Guide For Singapore Business
Before getting into the details, let’s first define what it means to ‘Cc’ and ‘Bcc’ in your email. To ‘Cc’ means to ‘carbon copy’ a recipient or recipients, and anyone added to this field will get a copy of your message.
On the flip side, to ‘Bcc’ means to ‘blind carbon copy’ a recipient or recipients and works almost the same as Cc, but with one difference: Addresses added to the Bcc field are hidden from all recipients. It should be noted that both features are available in Gmail and Outlook.
Utilising basic email tools to send mass email can work for you if:
Gmail, which is simpler than Outlook, only takes three steps to send an email with hidden addresses.Go to Gmail and click ‘compose’ to create a new email.
First, go to Gmail and click ‘compose’ to create a new email
Next, in the ‘To’ field enter ‘Undisclosed recipients’ and add your address after it (for instance, [email protected]). Putting ‘undisclosed recipients’ will notify everyone that there are multiple recipients without revealing their identities.
Finally, click on ‘Bcc’ (upper right) and enter your addresses into the Bcc field. You are now ready to compose your email and send it out.
First, find and add the ‘Bcc’ field in your message. Go to ‘Options,’ and in the ‘Show fields’ section, select Bcc.
The Bcc box will appear by default for every message. Similar to Gmail, you can hide recipient addresses by putting them all in the Bcc field. Also, similar to Gmail, you can alert recipients about your email being sent to several addresses by using the ‘Undisclosed recipients’ feature.
There are certain limitations to using Gmail and Outlook in sending mass emails.
If you find the disadvantages above hampering your mass email activity, then perhaps you might want to consider leveraging email marketing platforms.
Sending bulk emails via basic email will only work for sometime. However, if you’re working toward email campaigns, email marketing platforms is your best course on how to send mass email without showing addresses.
The benefits of using an email marketing platforms cannot be denied:
Email marketing platforms cost money. Hence, you really have to optimise your use of this platform should you decide to subscribe to one. Additionally, make sure you study your options well so you get the best platform for your email marketing needs.
Also Read: Is it Illegal to Email Someone Without Their Permission?
Determining the best way on how to send mass email without showing addresses all boils down to your purpose. The important thing to remember is that regardless of tools you use, adhering to existing privacy rules is of utmost importance.